YEAR OF READING: UAE books reading milestone with billion milestone and new policies

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The region’s leading edutainment app, Lamsa, has announced that over one billion minutes have been spent using the application in the past three years.

The locally designed app, which uses a variety of games, videos and reading tasks to develop an understanding of the Arabic language and instill a passion for reading, is used in more schools in the UAE than any other Arabic nation.

To celebrate the achievement, developers of the app have launched a campaign inviting individuals to design an image or video with the theme of one billion and share it on social media with the hashtag #BillionthMomentWithLamsa.

Badr Ward, CEO of Lamsa, said: “Reaching the one billion minutes milestone supports the National Year of Reading in the UAE.

“We don’t view each minute out of a billion as a mere sixty seconds, we rather treasure each increment as a precious moment.”

The achievement follows the announcement of a new National Reading Law in the UAE, which also incorporates the National Reading Strategy.

The policy includes changes in the educational system and curricula; a national health programme that encourages reading from birth; and the creation of a media policy by the National Media Council.

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