The region’s leading edutainment app, Lamsa, has announced that over one billion minutes have been spent using the application in the past three years.
The locally designed app, which uses a variety of games, videos and reading tasks to develop an understanding of the Arabic language and instill a passion for reading, is used in more schools in the UAE than any other Arabic nation.
To celebrate the achievement, developers of the app have launched a campaign inviting individuals to design an image or video with the theme of one billion and share it on social media with the hashtag #BillionthMomentWithLamsa.
Badr Ward, CEO of Lamsa, said: “Reaching the one billion minutes milestone supports the National Year of Reading in the UAE.
“We don’t view each minute out of a billion as a mere sixty seconds, we rather treasure each increment as a precious moment.”
The achievement follows the announcement of a new National Reading Law in the UAE, which also incorporates the National Reading Strategy.
The policy includes changes in the educational system and curricula; a national health programme that encourages reading from birth; and the creation of a media policy by the National Media Council.