An initiative has been launched today to inspire children to connect with Arabic for Arab Literacy Day.
IKEA has launched the Arabic Reassembled initiative that will see children assemble some popular Arabic works using an IKEA instruction manual.
The activities will help children to understand how words are constructed and develop an appreciation of the language while having fun.
The initiative aims to improve on the 68 percent of young Arabic-speaking nationals in the GCC region who admit they use more English than Arabic.
Speaking about the campaign, Vinod Jayan, managing director of IKEA UAE, Egypt, and Oman, said: “We have been inspired by [the] UAE government’s initiatives to promote the value of the Arabic language amongst Arab-speaking children.
“This initiative is aligned with our Let’s Play campaign, as we believe in the importance of play for emotional health and wellbeing and we can’t wait to see it in action!”
For more information, visit: ikea.com/ae
WORDS Yasmin Sharif