The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the launch of a new classification system for hotels in the emirate.
The scheme involves the simplification of the infrastructure requirements in rooms and physical resources to minimise costs for hotel operators.
In addition, more emphasis will be placed on sustainability, accessibility and offers that promote Emirati culture.
There will also be value-added criteria at the five-star level for luxury hotels to better meet guest expectations with increased importance being placed on guest satisfaction.
The move comes in response to the results of DCT Abu Dhabi’s study, which showed that visitors carefully consider service quality, staff attentiveness and uniqueness of their experience in grading hospitality establishments.
In line with this, a new Guest Experience Index will be rolled across Abu Dhabi hotels to measure visitor satisfaction.
“This new system reflects DCT Abu Dhabi’s commitment to further establishing Abu Dhabi as a world-class, 21st century destination of distinction and a leading destination for sustainable tourism.
“It combines the latest systems and international best practice to provide visitors with the highest quality experience,” said DCT Abu Dhabi chairman, Mohammed Al Mubarak.
“It is the product of in-depth international benchmarking, as well as testing and research to ensure that all visitors to Abu Dhabi’s hotels are guaranteed a consistently high-quality stay.
“It will also work in concert with recent government edicts that have reduced tourism and municipality fees as well as the step to allow full VAT refunds for tourists. All these things represent further support to our efforts to exceeding global standards of tourism excellence.”