NEWS: American TV experts to share expertise with local talent in industry workshops


A scene from Emirati crime drama, Justice

Abu Dhabi’s budding media and entertainment industry will get a major boost with the upcoming visit of international creative bigwigs.

From 30th May to 1st June, a series of public workshops and closed sessions will be conducted at the twofour54 campus attended by local industry players, young talents and those aspiring to be part of the industry.

The upcoming event is part of a collaborative effort between twofour54 and America Abroad Media to support local talent development.

Gracing the lessons are television comedy writer-producer and director, Greg Daniels (The Office, Parks & Recreation, The Simpsons); award-winning executive producer Benjamin Silverman (The Tudors, Ugly Betty); producer Howard Owens (Masterchef, The Biggest Loser); and Brian Edelman, CEO of Rain, an award-winning creative and technology agency.

“We are excited to be working with America Abroad Media on this venture that will offer young Arab talent the opportunity to learn from internationally renowned media professionals and content creators,” said Maryam Al Mheiri, acting CEO of twofour54.

“Talent development is one of our most important objectives at twofour54 and the reputation that we have built for Abu Dhabi as a film and television production hub means that we can now attract the best in the business to help inspire and upskill young people working in television or those who are interested in pursuing a career in creative industries.”

Workshops and sessions include a Start Your Career in the TV Industry session and a seminar on making the UAE a centre for exporting Arab entertainment to the rest of the world.

The event includes three open sessions that are free for the public. For more information or to register, visit:

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