Why inspiring a generation of women is just the start

An international sports tournament being held in the UAE is looking to inspire women in the community to consider a career in sport. 

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The AFC Asian Cup UAE 2019 has launched a nationwide campaign that aims to help women fulfil their sporting potential and is making positive changes to encourage more women to become role models for the future.

Held as part of AFC’s It’s My Game movement, and launched on Emirati Women’s Day 2018, the campaign will feature stories from real women involved in sport and the community, including players, doctors, managers, photographers
and coaches.

Hoping to inspire the next generation of sportswomen and showcase sport as a means of empowerment, local sporting personalities including Emirati footballer and coach Houriya Taheri (pictured, above) have created videos to share their message with the community.

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General secretary of Abu Dhabi Sports Council, HE Aref Hamad Al Awani, said: “Our ambition is to show the next generation of women how to play a role in shaping the community and support sport in the UAE.

“What better way to launch this campaign than by capturing the women right now in the UAE working in sports and community roles.

“Young women can aspire to be involved through powerful imagery that shows them as they are – real, inspirational and lifting the UAE to new heights.”

The AFC Asian Cup takes place between 5th January and 1st February across the UAE.

For more information, visit: the-afc.com

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