How can social media could encourage philanthropy in the capital?

A first-of-its-kind competition has been launched to encourage people in the UAE to embrace philanthropy.

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The Creatives4Good competition, hosted by twofour54 and the National Media Council (NMC), is challenging content creators to produce short videos in the spirit of giving and volunteering and share them on social media using the hashtag #GivingNeverStops.

Inspiring people to embrace the 2017 national theme and channel their creativity to make positive digital content, the competition is open to English and Arabic speakers between the ages of 18 and 35 in the UAE.

To enter, participants must submit their minute-long video before 11th November and shortlisted finalists will get the chance to attend a three-day mentoring workshop at twofour54.

HE Mansour Ibrahim Al Mansouri, director general of NMC, said: “The Creatives4Good initiative provides a platform for the UAE’s innovative minds to come together at a national level to employ their dynamic skill sets to effectively communicate the spirit of giving, in light of our collective responsibility to promote a culture of community engagement.”

For more information, visit: bit.ly/2hnpIxV

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