The capital is getting more focused in attracting tourists to this wonderful city and emirate of ours. Here’s how:
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with travel marketing company Sojern to help boost tourism to the city and emirate.
Sojern will provide its real-time travel audience targeting software to DCT Abu Dhabi, helping it control its digital marketing strategies.
Sojern will leverage its network of global data partnerships to produce algorithms on travellers’ booking behaviour. Using this information, targeted marketing messages are produced and can be adapted to support and promote Abu Dhabi’s own campaigns.