Abu Dhabi is getting a tourism boost

The capital is getting more focused in attracting tourists to this wonderful city and emirate of ours. Here’s how:

Abu Dhabi tourism

The Department of Culture and Tourism – Abu Dhabi is focusing on how it can attract more tourists to the emirate

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with travel marketing company Sojern to help boost tourism to the city and emirate.

Sojern will provide its real-time travel audience targeting software to DCT Abu Dhabi, helping it control its digital marketing strategies.

Sojern will leverage its network of global data partnerships to produce algorithms on travellers’ booking behaviour. Using this information, targeted marketing messages are produced and can be adapted to support and promote Abu Dhabi’s own campaigns.

Abu Dhabi tourism

The partnership hopes to increase tourism to Abu Dhabi

We think this is great news for our emirate and can’t wait for all the new tourists to discover the hidden gems of this great city and emirate. 


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